Samsung Galaxy S5 (smart Ad)

This unit was created to highlight the dust and water resisttant features of the galaxy S5. The unit is aware of the users current weather conditions, no matter their location, and dispays the messaging most relevant to the users current environment. Please watch the award submission video below for more detail on the campaign. 2014 MMA Smartie Silver for Product Launch, and Bronze for Innovation.

Samsung S5 Weather Triggered Ad Unit from MMA on Vimeo.