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BBC3 In the Flesh

This unit was created to promote the launch of Season 2 of In the Flesh. To align with the seasons story line a concept was created, where the user would need to choose a side, with the living or the dead. Once a side was chose the user would be shown content relevant to the chosen side. Paralax stile animations were used to give a slick transition from screen to screen along the lanscape created in the unit. MEC and the BBC were VERY happy with the unit, just read the quote below from MEC.

The below [referring to previous email] doesn't actually reflect the gratitude I have for powering through this campaign gentlemen. You've gone massively above and beyond what you should of and I am fully aware of that.
Beers are on me when we meet Adam, it's the best bit of creative we've done for the BBC and we will be shouting about this!