BBC Radio 1 Breakfast Show

This campaign was put together for BBC via MEC. Thee BBC wanted to reach a younger audience with the new host Nick Grimshaw and wanted new listeners to relate to the host. My solution was to create a mock phone call to create a surprising and personal connection between the listeners and the host. When the user taps the animated banner, the call screen immediately appears while a ringtone is heard. If the user accepts the "call" a purpose made audio clip from Grimmy plays through. As the message plays the call screen then resolved to the branded BBC page where the user can then visit the shows social destinations to keep up the host.