Sainsbury's was looking for a way to distribute a £12 voucher to new online customers. Rather than just downloading an image we went with adding the code to the devices calendar, not only save the code but also be able to insure the user received a reminder to use the voucher 2 days after it was downloaded. This was also the first ad to incorporate a transparent background on the InMobi network. The Sainsbury's truck delivering the voucher ads a bit of cute fun to an experience that would have otherwise been quite text heavy due to Sainsbury's legal requirements around vouchers.