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Castle Lite

This was Africa's first mobile rich media campaign. We put this fun, interactive campaign together to promote a Facbook competition Castle Lite was having. The user first needed to defrost the screen by warming it up with their fingers to get the details on how to enter the competition. Once the details have displayed the user was then able to browse previous entries or watch a video showing the prize of the competition, a private mobile ice bar party for them and their mates.